TRANSLATING COMPLEX IDEAS INTO CLEAR VISUALS
Created marketing collateral for Sound Agriculture’s Source®, a nationally distributed agricultural product, to support sales and increase visibility. Built a streamlined design intake process that gave marketing, sales, and R&D direct access to design support, improving turnaround speed and collaboration across teams.
Designed one-pagers for marketing and sales, made for agronomists mapping out Source trial results across different regions and crops. These lived in the passenger seat of a salesperson's truck on the way to a farmer's place, used to talk shop and walk through the data in real time.
Source helps reduce farmers' reliance on synthetic nitrogen fertilizer. Sound Agriculture's goal is to replace 30% of global synthetic nitrogen fertilizer use, which they estimate carries a greenhouse gas impact equivalent to removing 200 million cars from the road.
VISUAL ELEMENTS
Creating icons, illustrations, and diagrams was integral to my role, providing key visuals that supported teams across the company. From designing intuitive icons that reinforced the brand to developing precise scientific illustrations that clarified complex concepts, my work helped communicate ideas effectively.
EXHIBITIONS
I designed all graphics and signage for major trade shows and events, working closely with the events team to create a strong, on-brand presence. After each event, I reviewed the results to refine our approach and enhance future experiences.
