Austin-based production company Films from the Range wanted a brand identity that reflected its Southern roots, drawing inspiration from the region’s agricultural landscapes and the convergence of land and sea. I led the logo design and developed brand guidelines, incorporating traditional cattle branding symbols into the final concept.

The Logo

The bottom-right leg of the ‘R’ wraps around itself, creating a sense of security within the logo. This design element also serves as a lasso, reinforcing the client’s Southern theme.